Privacy Policy

Your privacy is important to us and we want you to be as comfortable as possible visiting the website (“”) and using our services. This privacy policy explains (i) how we use your personal information, (ii) the type of personal information that we receive and collect when you use any of the features offered from time to time on our Website, (iii) how we protect your personal information, and (iv) use of CCTV. This Privacy Policy applies to the Website and to the services offered by us.

We hope this will help you make an informed decision about sharing personal information with us. Please read this Privacy Policy before using the Website or submitting any personal information. By using the Website, you are accepting the practices described in, and the terms of, this Privacy Policy. These practices may change, but any changes will be posted and changes will only apply to activities and information on a “going forward” basis. You are encouraged to review the Privacy Policy whenever you visit the Website to make sure that you understand how any personal information you provide will be used.


We collect and process personally identifiable information about users of our Website and members such as names, postal addresses, email addresses, telephone numbers, date of birth, gender, health conditions, credit and debit card information etc., when voluntarily submitted by users of our Website. Users may, however, visit our Website anonymously and can always refrain from supplying personal information, although this may prevent them from engaging in certain activities on the Website including registering as members. Additionally, in order for us to verify your identity, we may request from you valid proof of identification (such as passport, national ID card, employment card and/or driver’s license).

This personally identifiable information is used to (i) allow us to provide services to our members including purchasing packages, booking classes and capturing performance statistics during classes, (ii) personalize the user experience for our members, (iii) improve our customer experience and the Website, (iv) adhere to the membership Terms and Conditions, (v) process payments for our services when you make a purchase on our Website, and (vi) run promotions or other marketing activities.

If you make a payment for our products or services on the Website, the credit and debit card details you are asked to submit will be provided directly to our third party payment provider via a secured connection. Credit and debit card details will not be stored, sold, shared, rented or leased to any third parties.

We do not sell, share, rent or lease any of your personally identifiable information to third parties in the normal course of doing business, and we will not use this information for third party marketing purposes. We may share generic aggregated information not linked to any personally identifiable information, in an anonymized form, regarding visitors and users or the Website with our business partners, trusted affiliates and advertisers.

We may also collect non-personally identifiable information about users when accessing our Website including browser type, IP address, profile information, aggregate user data, and other technical information about a user’s means of connecting to our Website. This information is used to manage the Website, track usage and improve the Website’s services. This non-personally identifiable information may be shared with third parties to provide more relevant services and advertisements to our users.

User IP addresses may be recorded for security and monitoring purposes. We may also record information about your usage, such as the time and frequency of your usage of the Website. If you are logged in, we may associate that information with your account. Our Website may use cookies and tracking technology to enhance a user’s experience. A user’s web browser places cookies on the hard drive for record-keeping purposes and sometimes to track information about the user. Users may choose to set their web browser to refuse cookies, or to alert when cookies are being sent. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information.

Some of the advertisements you see on the Website are selected and delivered by third parties, such as advertising networks, advertising agencies, advertisers, and audience segment providers. These third parties may collect information about you and your online activities, either on the Website or on other websites, through cookies, web beacons, and other technologies in an effort to understand your interests and deliver to you advertisements that are tailored to your interests. Please remember that we do not have access to, or control over, the information these third parties may collect. The information practices of these third parties are not covered by this Privacy Policy.

We may collect feedback on our services and Website as well as information about you through surveys, feedback ratings and other comments. Such information will only be used to assess and improve our customer experience and the Website.

We may disclose your personal information to law enforcement agencies, government agencies or other third parties (i) where we are required by law, a court order or similar legal procedure, or by any governmental or regulatory body, (ii) where we are cooperating with a law enforcement investigation, (iii) to report suspected fraud or other illegal activity, or (iv) to investigate a possible violation of our Terms and Conditions.

We do not knowingly collect or solicit information from anyone under the age of 18, or knowingly allow such persons to register or become members. If you are under 18 years of age, do not attempt to register on our Website or send any information about yourself to us, including your name, address, telephone number, or email address. No one under the age of 18 may provide any personal information to or on our Website.

Your personal information will only be collected if it is necessary and appropriate to do so. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Website. Sensitive and private information exchanged between our Website and its users takes place over secured communication channels. We use industry-standard means to safeguard the confidentiality of your personal information, however, absolute security does not yet exist on the internet. We will not hold your information for longer than we need to and when we dispose of it, we will destroy paper and electronic copies in a secure way.


Once you register as a member, purchase a package, book a class, or cancel a class we will send you a confirmation to your registered email address. We may also use your email address to send updates, newsletters or other news regarding 24Fitness. You may elect to unsubscribe from these type of emails by following opt-out instructions contained in such emails or by changing your notification settings in your account on the Website.

You may contact us by email or telephone. Our email correspondence may be kept as a record of your contact with us, and to enable us to respond to any queries that you may have. We do not record telephone conversations or calls that you make to us.


CCTV is installed at our club, to monitor building security and assist in crime prevention and detection. We operate our CCTV in accordance with the guidance issued by the United Arab Emirates authorities. We collect this data as part of our role as a service provider to you, and to ensure the health and safety of our staff, members and visitors. We will not hold images for longer than necessary and will dispose of them securely.


You can access and review your personal information through your account on the Website. If your personal information changes in any way, or is incorrectly presented on the Website, you should immediately update or correct your personal information through the Website or by contacting our customer support team.


The Website Privacy Policies and Terms and Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, you are encouraged to frequently visit these sections in order to be updated about the changes on the Website. Modifications will be effective on the day they are posted on the Website.


If you have any questions regarding the Privacy Policy or the Website, please contact us at:

Belhasa Real Estate

Office 101, Belhasa Building

Hor Al Anz, Deira

PO Box: 1286

Dubai, UAE

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